June 20, 2019

As seasons change and old friends move on, we get to welcome new faces to the world of Swell-O-Phonic and WIlai. One that you will be seeing week in and week out is our new Floor Manager, Summer DeLoach.

Summer is from the small-town of Laurel, MS, but chose Jackson as her home because she loves the city and sees it as a spot with so much potential for growth. “It just needs people to believe in it and invest their time here,” she says. 

The first time she heard about the Fondren area was after seeing a "Keep Fondren Funky" sticker on a friend's laptop. “It sounded like an area I needed to visit and now that I've worked here for a minute I can say with absolute certainty that Fondren and its folks are in fact very FUNKY.”

Summer has always believed in shopping and supporting local artisans and entrepreneurs. She says that “Wilai and Swell-O-Phonic are original as far as local shops go. I've never seen a small business that encompasses so many aspects of 'indie life' (at least not in Mississippi).”



lived in Spain for a semester 

been bungee jumping at Victoria Falls in Zambia

the worst gift I've ever been given was a set of rabies vaccinations from my dad


To welcome Summer to the neighborhood we are launching Summer's Summer Sale which will run from Wednesday June 26-June 30. Sales will be announced the day before and will kick off with another First Dibs Night:

Starting at 6pm on June 26th, we will have an exclusive shopping event featuring 40% off every regular priced item in the store with a $100 prepaid buy-in that can be used towards your purchases that night. Tickets on sale now in-store or by phone at 6019813547. We will stop selling tickets on Wednesday at 5. Spots in line are first come, first serve and we will put your number on the back of your $100 gift card. We will allow First Dibbers to have the store exclusively to themselves in groups of 4 for 15 minute intervals and then will be 1-in, 1-out from that point on. 


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