Chane.com is not just a site. It’s a brand and an agent of change. We got our start in 1988 as a tee-shirt line and have exploded onto the indie lifestyle scene over the last 21 years with our retail stores: Swell-O-Phonic, Wilai Boutique and Studio Chane, our screen printing shop. Our retail philosophy is simple ‐ never sell out for a buck! We are very exclusive with the lines we carry and prefer constant change versus resting on our current successes. Having now been in business for over 28 years – you can expect a superior personalized customer service experience. Thank you for visiting our site. We hope to see you again soon.
We started our tee line just over 27 years ago with $150 and 24 tees. We’ve learned a lot over the years about what independent thinkers want to say when wearing a tee. We are based in Jackson, MS and Brooklyn, NY. This contrast in culture is what makes us stand out from the masses.
Wilai boutique was our femme boutique that is now incorporated into Swell-O-Phonic. Our women's division offers brands with a modest price point. No cliché crap fashion here! We offer you cutting edge brands such as: Volcom, RVCA, Vans, Gola, Thread & Supply, and more.